Amplify is a three-step lead generation/nurture program that utilizes a series of strategic emails and content-based landing pages. Learn more about lead generation with Amplify below.
Once you’ve established a rapport with a prospect by offering information on a specific problem, it’s then OK to transition into a more product-focused message.
We generally recommend that your Amplify campaign follows this trajectory:
Tier 1: Focus on customer problems/challenges/pain-points
Tier 2: How does your product solve the problem that your potential prospect might have?
Tier 3: Product info, demo request form